Digital Marketing
- To provide an understanding of the ever evolving digital landscape.
- To examine the strategic role of digital marketing processes and tools in designing the overall Marketing strategy and the Digital Marketing Plan.
- To explore the challenges of Interactive media, the online market place, and the creative challenges of communicating and retention strategies of customers through these media, the main search engines and the future trends in digital marketing.
20h 30m
0
7
Entrepreuenrship and Innovation
- Apply new ideas, methods and ways of thinking
- Engage with a range of stakeholders to deliver creative and sustainable solutions to specific problems
- Communicate effectively both orally and in writing
20h 30m
0
6